Digital Experience4 min read
The Website Is Not the End of the Customer Journey
A serious website should connect attention to qualification, sales, operations, payment and service—not stop at a contact form.
Read the field noteInsights / Field notes
Notes on making businesses work better.
Field notes on operating models, digital systems, product decisions and practical lessons from the work.
Recent notes
RSS / XMLBuild vs Buy5 min read
You Probably Don't Need Custom Software
Custom software is valuable when operational fit creates an advantage. It is wasteful when a proven tool already solves the problem well.
Business Systems6 min read
Your Employees Shouldn't Be Your API
When systems do not share context, employees become the manual integration layer. Here is how to recognize the problem and redesign the operating model.
From field note to operating change
There is usually one workflow worth making visible first.
Bring Trexiti the business context. We will help identify a sensible boundary for improving it.
Discuss a business system