Multiple audiences
Owner-occupiers, investors, agents, and partners enter with different questions and evidence needs.
Work 02 / Property Development Website
Live WebsiteMarbella
A live, image-led property website that introduces Marbella Apartments, explains the Long Lane location, presents residences and floor plans, and turns interest into private-viewing enquiries.
Visit marbellaja.com ↗- Industry
- Property development
- Year
- 2026
- Services
- Experience strategy / Information architecture / Interface design
Live Website
Live public website created by Trexiti. Architectural imagery belongs to the Marbella project; no commercial performance claim is made.
Overview
Marbella is a live digital sales experience for an apartment development in Long Lane, Kingston. It moves from an atmospheric introduction into location context, amenities, residence details, floor plans, a visual gallery, and a private-viewing request.
Trexiti shaped the information hierarchy, responsive interface, image presentation, and conversion journey so the development could feel premium while remaining practical to evaluate.
The challenge
A business problem before a design problem.
Property developments need to communicate an emotional vision while helping prospective residents and investors evaluate practical information. The experience had to connect place, amenities, residence options, floor plans, availability context, and direct contact without losing its sense of calm.
The design challenge is to preserve a premium atmosphere without making essential information difficult to find or the conversion journey feel aggressive.
Understanding the business
Model the reality behind the brief.
Trexiti mapped the questions a prospective buyer would ask, then organized the website around a progressive journey from aspiration to practical evaluation and direct contact.
Long consideration
The experience must maintain context across repeat visits, document review, comparison, and human follow-up.
Living information
Residences, availability, milestones, and supporting documents need structured ownership and clear update paths.
System / Experience strategy
Position the website as the digital sales environment for the development: editorial enough to create desire, structured enough to support evaluation, and connected enough to improve every enquiry handoff.
Lead with place
Establish the character, setting, and proposition before asking the audience to process detail.
Reveal detail progressively
Move from development story to residences, specifications, availability, and documents without overwhelming the journey.
Carry context forward
Pass residence interest, audience intent, and source information into the sales workflow with the enquiry.
Architecture
One coherent system. Deliberate boundaries.
The website separates editorial storytelling, structured residence information, gallery media, and enquiry actions while presenting them as one continuous buyer journey.
- 01Experience layer
Editorial pages, residence exploration, location context, investment content, and enquiry journeys.
- 02Content layer
Development information, amenities, residences, specifications, available units, floor plans, and gallery imagery.
- 03Commercial layer
Private-viewing requests, residence interest, direct contact, and WhatsApp conversation paths.
- 04Insight layer
Search metadata, responsive delivery, accessible interactions, and maintainable page structure.
Operational foundationPermissions / Data / Reliability / Governance
The architecture translates the operating model into explicit product boundaries, shared data, and managed connections.
Core features
Capabilities tied to the operating model.
Development narrative
An editorial structure for the development, architecture, location, amenities, and lifestyle proposition.
Residence explorer
Structured comparison of residence types, plans, specifications, and availability states.
Investor information
Travel-time context for Manor Park, New Kingston, hospitals, universities, shopping, and the airport.
Qualified enquiries
A focused private-viewing form that captures residence interest and the details needed for follow-up.
Sales handoff
Direct enquiry and WhatsApp paths that move a considered website visit into a human conversation.
Content operations
Clear content groupings for residence types, available units, floor plans, amenities, and contact information.
Interface gallery
Interfaces as expressions of the system.
These views explain the hierarchy, content journey, and interaction decisions behind the live experience.
Development arrival
An editorial first impression that establishes place, tone, and the central proposition.
Residence exploration
A structured comparison experience for typologies, plans, specifications, and availability.
Investment enquiry
A focused handoff that preserves the visitor’s context for the sales team.
Engineering
Designed beyond the interface.
The live website uses a responsive, component-driven presentation that keeps image-rich sections usable across desktop and mobile screens.
Content, floor-plan, gallery, enquiry, and contact sections are deliberately separated so visitors can scan the development or evaluate it in detail without losing their place.
Technical notesProposed engineering direction
- 01
Component-driven responsive frontend
- 02
Optimized delivery for high-resolution architectural imagery
- 03
Structured residence and floor-plan presentation
- 04
Keyboard-accessible gallery and enquiry interactions
- 05
Direct private-viewing and WhatsApp contact paths
- 06
Search and social metadata for the public property website
Outcome
A credible direction, without invented results.
The delivered website gives Marbella one public experience for its location story, amenities, residences, floor plans, gallery, and private-viewing journey.
The project is live at marbellaja.com. No traffic, sales, or conversion result is stated because those measurements have not been supplied for this case study.
Live Website
Live public website created by Trexiti. Architectural imagery belongs to the Marbella project; no commercial performance claim is made.
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